My design journey began with a simple belief: good design is an intuitive experience that requires no conscious thought from users, serving as a reliable bridge between users and business goals.

Starting nearly a decade ago at IBM, I've explored diverse fields including finance, IoT, smart communities, and the metaverse. I don't just design interfaces; I create trustworthy pathways connecting user needs with business objectives across complex product domains.

I believe exceptional digital products should feel like dependable companions. I focus on transforming complex processes into intuitive actions, ensuring every detail promotes “ease of use” and “peace of mind.” I enjoy uncovering user needs through behavior analysis, fostering innovation within business constraints, and turning concepts into thoughtful, end-to-end solutions through holistic design.

Outside of work, I enjoy listening to indie music and spending time with my cat. These simple moments keep me curious about people and the world.

For me, design goes beyond visual presentation—it's a solution to problems and a bridge for emotional connection.